Franklin College holds record fundraiser

Later that day, Tetiana Loktionova was in a bank in Cyprus sorting out some of the finances for her company, the games-centric recruitment agency Values Value, when she overheard another customer asking how they could donate €100 to help Ukrainians in need. Knowing Loktionova was from Ukraine, they asked if she could recommend some links to authorised fundraisers, which she did.

It was the first of many, many actions Loktionova took to support people, especially games professionals in her home nation hybrid fundraising

“I’m ethnically Russian,” she tells GamesIndustry.biz. “My mother was Russian, my father was Russian and I was born in Russia, but at the age of nine months we relocated to my father’s hometown in Eastern Ukraine. I have always considered myself Ukrainian – even when I got my passport, I filled in Ukrainian as my nationality.”

With over a decade of experience in the games industry, Loktionova began her career as a PR manager, later leading Ukrainian studios and offices at companies like Playrix, before venturing into recruitment as both founder of Values Value and co-founder of InGameJob.com.